GENERATIONS OF MEMORABLE VACATIONS. The Burroughs and Chapin Company began over 100 years ago with one man's dream of building a family-oriented, wholesome resort along the undeveloped shores of Horry County in South Carolina. Burroughs was the first to envision the Grand Strand as a seaside resort, and, by the time of his death in 1897, the company was well on the way to making that vision a reality. They built the landmark Pavilion bathhouse for all to enjoy, and, in 1901, opened the resort's first oceanfront hotel, the Seaside Inn. By 1907, the "New Town" by the sea had become a popular vacation spot with summer cottages dotting the dunes and family vacationers arriving each season by rail and horsedrawn buggy. In 1912, Simeon Chapin, the son of a prominent Chicago merchant, joined with the Burroughs family to form Myrtle Beach Farms Company. Known for his philanthropy and keen business sense, Chapin shared F. G. Burroughs' vision of a grand resort centrally located along the Atlantic Seaboard, with vast development potential. As Myrtle Beach evolved, Myrtle Beach Farms Company nurtured the community's growing need for roads, schools, churches, hospitals and parklands with a sense of commitment and pride. With Chapin's financial resources and the Burroughs family real estate holdings, Myrtle Beach began a new era of economic growth. In 1948, the now popular amusement park, The Myrtle Beach Pavilion, was established -- and in the decades to follow the company would be instrumentally in shaping what Myrtle Beach would become today -- the most popular seaside family destination on the east coast.
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